Unit10Lesson4Advertisements教案
详细内容
petition by bing the highest standards of design with ideas linked to the products to make them more attractive.
六、教学过程设计
1、总体思路
本课的教学设计围绕培养学生初步读写文章的能力和发展学生的语言运用能力展开，采用多媒体辅助教学，以此来创设良好的教学情境，优化教学过程，促进学生思考，采用教师指导，学生观察、体验、探索的方式，启发学生自主理解文本内容，探究和领悟所学文章的语言特点与篇章结构。利用小组收集材料的方式形成对关注广告的兴奋点，展开有信息沟的讨论介绍。自然过渡到写作，把总结出的语言知识和语言结构运用到口语和写作中去。
2、教学过程。
《新课标》提出：根据高中生的认知特点和学习发展的需要，在进一步发展学生基本语言运用能力的同时，着重提高学生用英语获取信息、处理信息和分析、解决问题的能力，为他们进一步学习和发展创造必要的条件。依据教材内容的编排，我把本课的教学过程分为五大部分，九个小步骤来完成
The Analysis of Teaching Process
Before class, let students listen to a song : 王力宏-i’m lovin’it (全球麦当劳广告主题曲).mp3
[设计说明]
本环节以上课听歌的形式让学生在听觉上受广告的魅力，为学生随后接确广告这一主题做一个很自然的铺垫。
Step 1 - - - anization
1. Exchange greetings with the Ss.
2. Duty report: It is between two students. They are having a dialogue.
[设计说明]
I think duty report is a long-term and essential part of daily teaching. It is a good opportunity for Ss to practice their listening and spoken English.
Pre-reading
[设计说明]
Since the students are familiar with this topic, the teacher will arouse their interest about the topic by free talk with some key words given. Also some background information of the topic are provided in the form of pictures and passage
Step 2 - - - Warming up
Pair work: Work in pairs and discuss the following questions
1) Can you think of some advertisements you have seen?
2) Where have you seen advertising?
3) What do you think of the design of the advertisements?
4) When you buy something, will you be affected by advertisements?
Provide the students with some key words for help:
A) cheap, convenient, easy, expensive, practical, reliable, useful, useless
B) Ads on the bus, ads in the newspaper, ads in a magazine,
Ads on the billboards, ads in the shop windows, ads on the radio…
Step 3 - - - Leading in:
[设计说明] The step of leading in is to let the students know the ads visually
Show the students various kinds of advertisements and ask the students to make ment on them with an example given
1. Ask: Before class, you listened to a song, who can tell me where you can
often hear the song? ( McDonald’s )
As you can see, songs can make us enjoy the life, they also can help to advertise for the products.
2. Ask: Where can you see the advertisements?
Sow different answers in the screen.
3. Let students enjoy some advertisements and a TV advertisement
Step 4 Discussing and Talking ( Task 1 )
Task 1 : What do you think of these products?
1. Show the picture of electric toothbrush, laptop puter, mobile phone, MP3,
e-dictionary, radio alarm clock
2. Give them an example to help them discuss the topic
Example: I think electric toothbrushes are not very practical, but it is helpful.
3. Ask some students to talk about the pictures shown on the screen.
While-reading
Step 5 Skimming ( Task 2 )
[设计说明] This step is intended to train the students’ ability to read for general idea, and
the students should go over the text quickly to get a general idea )
name of the product
price
1
Remote headphones
2
Mini camera
3
Earplug earrings
4
feline floor cleaners
Step 6 Scanning (Task 3 )
Remote Headphones
(1) no wires;
(2) can listen to ______/TV up to _____ metres away;
(3) go through glass,_____________and_______;
(4) __________sound;
(5) __________value.
Read the text and note down the advantages(优点）of each product.
Mini Camera
1) no ______ than a credit card;
(2) It is __________ and very _______;
(3) easy to _____ ;
(4) has an automatic _____ and _____;
(5) made from an ________ and _______ material.
(6) not __________.
Special Jewellery For Your Ears:
(1) They are gold and ________;
(2) also ______ in many_________________;
(3)a _______ at £19.50
Step 7 Form a Layout (Task 4 )
² Material: be made from
² The advantages
² The Price / How you can get it
Give students several minutes to read the advertisements about Feline Floor Cleaners. Then ask them to fill in the layout of the advertisement.
Post ? Reading
Step 8 Writing (Task 5 )
1. Give a model advertisement to help students to write an advertisement. Give some useful words and phrases to help them
² Material: be made from
an attractive and strong material, good quality material glass, gold, silver, plastic, wood, nylon, metal
² The advantages
Convenient, reliable, attractive, useful, practical, amazing, brilliant satisfying, perfect, modern , relaxing, exciting, automatic, cheap
² The Price / How you can get it
It is a bargain at only …, special offer for only…
It is excellent value at…
2. An Model advertisement about an alarm clock
Are you often late for school? Now, never! Here is the perfect solution.
The alarm clock is reliable, it is easy to use. Just set the time and the alarm, you don’t worry about a thing. Just go to sleep! It is made from attractive and strong material, it is not expensive. It is a bargain at only ₤9,88
3. Let students work in groups of four, discussing how to write an advertisement about a second-hand Mp3. They could use the words and phrases provided on the screen. If one group finishes writing their advertisement, they can walk around the classroom to advertise their second-hand MP3
4. Ask some groups to e to the front, advertise their second-hand MP3 to the class. Then ask them which group is the best advertiser.
Step 8 Homework
Design an advertisement.
Think over a question “What is the necessary information of an advertisement”
and design an advertisement with the answer.
options:
1. Pair work: ideas sharing
2. Group work: differences; similarities; passage presentation
3. Individual work: outline; draft; editing; final writing
Assessment
• Do you have a general idea of the four advertisements now?
• Are you familiar with the new words now?
• Do you know the necessary information of an advert?
• Are you active in the class?
• What problems did you have in reading ?
• What help do you need from the teacher?